rus | eng
This business event is an annual meeting of the owners and senior executives with the main goal to obtain information and share experiences on how to promote their business in the global market.
To help owners of Russian private companies to take the first step in the expansion of their business abroad. In particular, inspire, assess their capabilities, strengths of the product and its business network. Moreover they should understand step by step what the procedures, how to start a conversation with the consultants, lawyers, etc. Therefore, approximately 60% of the time will be given to the consultant-speakers that already have experience in assisting Russian companies while expanding to Western markets, and to the owners of the organizations that have done so.
If you just think about the expansion of core business abroad, you will receive valuable information in a concentrated form.
If you have a successful experience in doing business abroad — sales, procurement, product development — it will be interesting and helpful to hear about other successful examples.
If your experience is not very good, the information obtained through the meeting will enable you to rethink it and maybe provide new materials to bring you satisfying results.
“Ignition key” of the Russian economy is outside of Russia.
European countries can offer a certain consumer benefit. Dutch cheese.
German cars.French wine. Swiss watches.Italian clothes.Russia also has an opportunity to offer the world true customer value. And it could be something very traditional for us: Kubanian fat, butter from Vologda …
We have many this sort of things; they should be just identifies, and put into circulation.
The turning point will come when many companies will be able to announce, our commercial director completes building distribution system in Slovakia, but there he moved from Holland, we launch our third brand in the international market and so on.
S. Makshanov, director of “Training Institute — ARB Pro”,
Demid Golikov — head of strategic planning group Group of companies “Training Institute — ARB Pro”
Education: Oxford University, Saint-Petersburg University of economics and finance
Experience: over 20 projects related to the strategic planning in Russian and international companies in diverse business areas.